The use of artificial intelligence (AI) to create, or generate data or information, is referred to as Generative AI. Lately, we have seen an explosion of new tools and services that will help in creating new content. Examples range from the creation of images, text, and code, to new music and videos.
How is this possible? Generative AI uses machine learning algorithms, such as generative adversarial networks to learn patterns and features in the input data and create similar or new data based on the input.
Generative AI can be used for a variety of purposes, from generating realistic faces for video games to creating new images for art projects. It can also be used to generate text for chatbots and other automated systems. Due to its versatility and potential for creating new and innovative solutions, generative AI is becoming increasingly popular among researchers and developers.
Although generative AI has many advantages, there are also some challenges and concerns associated with the technology. For example, generative AI can be used to create fake news and manipulated media, which can be harmful to society. Therefore, it is important for developers and researchers to take responsibility to ensure that the technology is used in a responsible and ethical manner.
In Cegal we believe that AI is a key technology that will have a profound impact on how our customers operate in the future. We believe that AI can help optimize business processes, enhance customer experiences, and create new revenue streams for our clients.
Although AI is an exciting technology there are also ethical and regulatory things to consider when onboarding or implementing systems that include this technology. As a part of our ESG commitment, we strive to deliver safe and responsible technological developments for our clients.
We are a UN global compact signatory and have policies that regulate safety around AI in our management system. As new legislation like the EU AI Act will become law it will be incorporated in Cegal as well.
Generative AI will have a great impact on how we and our clients operate our business. With the rise of copilots for many types of software we see potential for an incredible productivity boost in many fields. Developers report a 50% speedup in coding with the use of Github Copilot and marketing organizations will see similar gains in certain areas.